Indoor Positioning Systems for Shopping Malls
• Wayfinding: Indoor positioning can be used to provide shoppers with real-time directions and wayfinding information, helping them navigate the mall and find specific stores or products.
• Asset tracking: Shopping malls often have a large number of assets such as shopping carts, cleaning equipment, and security personnel that need to be tracked. Indoor tracking can help locate these assets in real-time, reducing downtime and increasing efficiency.
The most valuable use-cases of indoor positioning and indoor tracking in shopping malls are those that enhance the shopping experience, improve advertising and promotions, and optimize mall operations.